Search Engine Optimization & its importance in Online Business

The general idea is that the more SEO centered your site is, the more attention it gets from Google, and the higher it appears in the search engine rankings. This is important because when people search for keywords related to your business, they’ll see your website. That’s free traffic from people primed to buy your products or services. They’re actively searching for this information, which makes them more likely to take action, whether it’s to sign up for your email list or actually buy a product. This traffic is much more powerful and valuable than paid advertising like pay-per-click ads. Also important to note is that people who come to your site as organic traffic that comes in through SEO efforts tend to have a higher lifetime value than those that came in through paid advertising. And this is important. Consider that most people don’t go beyond the first page of the Google search.According to a study, 67 percent of the clicks go to the first five results, with the #1 Spot taking in just over 30 percent of clicks.

SEO Basics

You can’t just pack a bunch of keywords on your webpages. You’ll include the keywords in the actual written material on your site. You should also have short, attention-grabbing headlines that include a keyword. Also, the keyword should be included at least once near the top of your webpage in the content and then sprinkled throughout the rest of the page, including variations. Google’s focus is now on useful content, added consistently, that is relevant to what people are searching for. Before they recommend your website to their users, they want to make sure you have something to offer as far as advice, important information, and more to people interested in your niche. One thing to keep in mind is that while you are working on making your website Google-friendly, you can’t forget that real people will be reading your content too. And if they can’t understand what you’re saying — they won’t be back, which impacts your business and search ranking too. So make sure your content is people-friendly and Google-friendly too.

SEO Basics — Figuring Out the Right Keywords

You need to figure out how exactly people are searching for information and tailor your keywords for your website. It’s important to use a keyword planner tool to do some serious research of the right keywords to optimize for. Of all the SEO basics, this is where you should start. As having the right keywords will guide all your other optimization efforts.

The Only SEO Constant Is Change

Another thing to keep in mind is that making your website Google-friendly is not a one-time task. You must create and post useful content consistently. And with a website that comes in higher in the Google results page, you’ll have more of those website visitors too… which is good for business. And, by the way, you may have heard that Google is always tweaking the algorithm that determines page rank. That’s definitely true and for more intense SEO tasks you’ll have to stay on top of changes. The success of a page should be measured by one criteria: Does the visitor do what you want them to do? The objective is not to “make your links appear natural”; the objective is that your links are natural.

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