A social media reporter in simple words is an entity or a person who is gonna shout, yell about your product or brand for your whole audience to witness.Their main responsibility is to supplement traditional news reporting by adding informative content in media conduits such as blogs, microblogs (such as Twitter), websites, web pages, and other platforms connected with the online community.
The purpose of the position of “social media reporter” is to bring leverage to classic news reporting in the broader and instantly accessible via the internet for the benefit of online audiences.
The SMR works in the newsroom along with social media marketing representatives and news staff. They include bloggers, editors and other reporters. This group of people is consistently identifying fresh, newsworthy events, fact-checking, investigating sources, and checking out what is going in other online social media groups.
The main difference between a traditional reporter and the SMR is the level of engagement that the latter must maintain with the audience. SMRs should prompt conversations and pique the interests of online followers so that many conversations can be initiated and maintained.
The social media marketing team will work closely with SMRs to create ways to market and brand the news team. Catch phrases and #hashtags bring online news readers together. The appropriate use of these social tools maintains a cohesive online group of readers who will easily find the news teams using these social media terminologies.
Once the news is identified, and the facts and sources confirmed, the social media reporter will maintain the online conversations going and will comply with whatever the needs are of the broadcasting group, either writing further articles, keeping a page updated, or sending continuous Tweets.
Reporting formats differ from one another, and this is why those aspiring to become social media reporters must have knowledge of the formats and rules of journalistic reporting. They also must have demonstrated experience building audiences, strong writing skills, engaging vocabulary, experience search engine optimization (SEO) when needed, and a good understanding of web analytics.
The most important qualification for this position is knowledge of how to work with a large-scale enterprise content management system (CMS). This requires a lot of organization skills, the need to work well and communicate effectively with many people, knowing when to report on what, and understanding the limits and parameters (boundaries) of ethical reporting.
The words of the SMR are read worldwide and are meant to acquire and represent the tone and culture of the broadcast group. Any mistakes in spelling and grammar, and any failure to foster cultural sensitivity, political correctness, and impartiality may result in great blunders to the respectability and image of the organization. This is why the hiring of an SMR is a delicate process that requires someone who is the best at all of the skills mentioned above.