We are all connected by the internet, like neurons in a giant brain. Every business needs a website to showcase itself. A whole lot of eyeballs will be visiting and interacting with your small business's website.
Having a website enables your business to develop more of an online presence than your predecessors and if that fact alone doesn’t persuade you to develop a website for your business, here are six more reasons:
In this digital era, almost everyone uses the internet to get information - even local information. Potential customers are using their Smartphones and tablets to decide where to go and what to buy. So your small business has to come up in local search or beware; people who are searching will find other local businesses rather than yours.
People nowadays expect businesses to have their own websites, just as they used to expect businesses to have a physical business address. Not having a business website raises questions in customers’ eyes. Are you a technological opponent? Is that Ok to trust them? All things you don't want people thinking about your business.
For instance, getting people to write their email addresses on pieces of paper and handing them in at a physical storefront is hard. But getting people to type their email address into a box on a website is much, much easier – especially if they perceive that they’re getting something for it, such as a newsletter, brochure etc. And the moment you have their email address, you have another way to reach your potential customer all around.
Retail ecommerce sales are forecast to grow at a fast pace in the coming years, growing to just over 684 billion US dollars in 2020. In Canada, ecommerce spending was $27 billion in 2015 and sales are expected to total nearly $40 billion by 2018. It is easy for the customers to buy things online hassle-free.
Another reason to have a website is that if you have a chocolate manufacturing store, investing in building an online presence such as an ecommerce website can increase your offline store’s profits thanks to the growing popularity of webrooming, where customers research items online before purchasing them in-store.
If you actually want more business, a business website is now like the business card – a must-have for any business – and don’t think you need to offer ecommerce to have one. A website that serves as a digital business card, providing searchers with information about your business and your activities is still worthwhile.