Social media platforms give the best results.

Find those people that are interested in your product and or service, brand advocates if you can and inform them of the “coming soon” information or even leaked videos or photos.

Pool in realistic expectations.

Unless you are a big brand name you may not see a huge reception of your new product and or service launch. Don’t get discouraged, be consistent in sharing the news and try to make the launch as personable as possible. Remember, consumers, love to interact with companies that they feel they have a relationship with.

Press is not one and done.

We aren’t always insiders on when reporters have the capacity to write an article or when influencers have the time to get to your emails, so try to be patient and stay in touch with them, don’t overwhelm them, but don’t let them forget your name either.

Stick with creativity.

You need to remember your objective’s to get their attention. Put your creative cap on. Perhaps it’s a funny video, a meme, a public service announcement that will get attention.

Ease of product knowledge

Don’t make them hunt for information. The easier you make it for them to get the word out, the better chance you will have them sharing your information.