Any marketing you do on a social media platform is called social media marketing. Whether you post a blog or you put up an advertisement and if it involves with Facebook, Twitter, Instagram or any such, then the above-mentioned activity is social media marketing. Whether you do promotions with paid ads or simply upload a post regarding your business, the reach you could get is tremendous. Of course, social media marketing is not an easy or low expense way of boosting your business. Here we need good planning associated with a proper strategy to work out well. Different business will need a different approach and can make wonder if done duly.
The very basic benefits of marketing through social media platforms are:
Following are the steps involved in social media marketing
Firstly you should list out the aims to achieve through social media. Approaching social media for marketing depends solely on what your business is. It is different for selling a product and doing a charity.
Always before beginning get to know your current position. If you are just a beginner then make it start, otherwise see on what channels you are active, what modifications you have to do with current channels, whether the audience is relevant, how the previous post have done so far and other such stuff.
Post about your products/services regularly which will increase your product/service knowledge among the audience and will gradually expand your sales and business. Always stay engaged with the followers to keep up the trust and loyalty.
To decide what not to post also depends on what kind of business you do. Jokes and memes will do, but only if it suits the audience because if gone wrong it may risk your whole business. Another thing to avoid is unnecessary sales link.
Every platform is different with different algorithms. The same content will not do the same reach on every platform. So it is better to tailor your content appropriately to get proper output.
Find out the reach of your works in social media regularly and analyze how well each has worked to decide what to do next.