Everyone in e-commerce or thinking of getting into e-commerce has this one figured out. Want a new car? Fresh spinach? A replacement part for your ancient typewriter? You'll find it on the 'Net. But a product, no matter how superior or well-priced, does not unless you make a successful e-commerce.
Navigation is critical to e-commerce website design; visitors to your online store need the same kind of visible, easy-to-follow pathways. They need to be able to examine your products and compare them with other products easily.
Too many e-commerce entrepreneurs don’t bother to do this. They throw up websites that have large sections under construction or have their sites hosted by providers that provide erratic or slow service. You must have consistent, 24/7 hosting if you want to operate a successful e-commerce website. You must present a fully functional, complete store to get visitors shopping online.
People shopping online need to see the product before they’ll purchase it, too; incorporating an online catalogue into your e-commerce website design can really help build credibility. An excellent catalogue also provides stock information and makes it easy for the online shopper to purchase the product.
Build credibility with potential customers by making your customer service information a prominent feature of your site. Put an ‘About Us’ and a ‘Contact Us’ or ‘Customer Service’ link on your e-commerce website’s navigation menu and make sure it’s on every page.
Site security is a prime concern of potential online shoppers. You have to work especially hard at this because you have to deal with both the reality and the perception of online credit card processing. You must visibly show your potential online shopper that your site is secure and that your online payment systems, such as credit card processing, are safe to use.
Too many e-commerce websites make online shopping difficult. If you have an online store, you must offer online payment, such as credit card processing.
You need to do this on your e-commerce website, too. Whether it’s a simple screen that comes up after the transaction thanking your customer, a follow-up thank-you email, or a thank-you card that you ship the completed order (or all three!), you need to let your e-commerce customer know that you appreciate her business.
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